“…current research-and-development efforts are often driven by considerations that the company’s technicians think are important but customers really don’t care about. Mobile-phone companies, for one, had a reputation for piling on features that added more cost and complexity than value.”
Sound familiar? Substitute “librarians” for “technicians” and “Libraries” for “Mobile-phone companies.” Cut a little too close to home?
In a great WSJ article from this week, you can learn about how the pace of innovation has changed to a large degree because the cost of doing limited pilots that produce valuable information and experience is now substantially lower than in the past. And the risk, even if something fails, is minimal. The greatest risk is not doing anything.
We must test new things all the time! We have no other way to know what works.