{"id":570,"date":"2019-03-07T20:05:27","date_gmt":"2019-03-07T20:05:27","guid":{"rendered":"http:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/?page_id=570"},"modified":"2019-03-25T16:29:43","modified_gmt":"2019-03-25T16:29:43","slug":"a-wonderful-opportunity","status":"publish","type":"page","link":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/a-wonderful-opportunity\/","title":{"rendered":"A Wonderful Opportunity"},"content":{"rendered":"<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td><a href=\"\/blogs\/worldwariposters\/?pdfemb-serveurl=https%3A%2F%2Fapps.lib.ua.edu%2Fblogs%2Fworldwariposters%2Ffiles%2Fsecurepdfs%2F2019%2F03%2Fu0003_0004200_0000103.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-mobile-width=\"500\"  data-scrollbar=\"none\" data-download=\"off\" data-tracking=\"on\" data-newwindow=\"on\" data-pagetextbox=\"off\" data-scrolltotop=\"off\" data-startzoom=\"100\" data-startfpzoom=\"100\" data-download-nonce=\"4cdf2e190d\" data-disablerightclick=\"on\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">u0003_0004200_0000103<br\/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td>Title<\/td>\n<td>A Wonderful Opportunity<\/td>\n<\/tr>\n<tr>\n<td>Creator<\/td>\n<td>Charles E. Ruttan<\/td>\n<\/tr>\n<tr>\n<td>Date<\/td>\n<td>1917<\/td>\n<\/tr>\n<tr>\n<td>Format<\/td>\n<td>30 x 40 in<\/td>\n<\/tr>\n<tr>\n<td>Description<\/td>\n<td>Charles E. Ruttan\u2019s \u201cA Wonderful Opportunity\u201d uses bright colors and a detailed account of earnings potential to turn military service into a means of personal enjoyment and professional development. As the young man in a pristine blue naval uniform confidently strides with suitcases in hand, the ravages and dangers of war could not be further from sight. Indeed, without the uniform and warships silhouetted in the background, it could seem as if the man is returning home from college. The poster\u2019s unique color scheme contributes to an almost dreamlike scene in which the darkened ships are surrounded by unusual hues of red, orange, and green. The carefree image above is contrasted by the dense writing below that projects as much as 30 years into the potential recruit\u2019s future, and even anticipates the possibility of payment after injury. While many posters attempt to spur recruitment by appealing to patriotic duty or defense of the innocent, Ruttan\u2019s poster takes a much different approach by framing enlistment verbally as a wise financial decision and visually as a leisurely vacation.<\/td>\n<\/tr>\n<tr>\n<td>Copyright and Terms<\/td>\n<td>Images are in the public domain or protected under U.S. copyright law (Title 17, U.S. Code), and both types may be used for research and private study. For publication, commercial use, or reproduction, in print or digital format, of all images and\/or the accompanying data, users are required to secure prior written permission from the copyright holder and from archives@ua.edu. When permission is granted, please credit the images as Courtesy of The University of Alabama Libraries Special Collections.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Title A Wonderful Opportunity Creator Charles E. Ruttan Date 1917 Format 30 x 40 in Description Charles E. Ruttan\u2019s \u201cA Wonderful Opportunity\u201d uses bright colors and a detailed account of earnings potential to turn military service into a means of personal enjoyment and professional development. As the young man in a pristine blue naval uniform &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/a-wonderful-opportunity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Wonderful Opportunity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":397,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-570","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/users\/397"}],"replies":[{"embeddable":true,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/comments?post=570"}],"version-history":[{"count":2,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/570\/revisions"}],"predecessor-version":[{"id":730,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/570\/revisions\/730"}],"wp:attachment":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/media?parent=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}