{"id":624,"date":"2019-03-08T17:47:35","date_gmt":"2019-03-08T17:47:35","guid":{"rendered":"http:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/?page_id=624"},"modified":"2019-03-08T17:47:35","modified_gmt":"2019-03-08T17:47:35","slug":"shall-we-be-more-tender","status":"publish","type":"page","link":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/shall-we-be-more-tender\/","title":{"rendered":"Shall We Be More Tender"},"content":{"rendered":"<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td><a href=\"\/blogs\/worldwariposters\/?pdfemb-serveurl=https%3A%2F%2Fapps.lib.ua.edu%2Fblogs%2Fworldwariposters%2Ffiles%2Fsecurepdfs%2F2019%2F03%2Fu0003_0004200_0000058.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-mobile-width=\"500\"  data-scrollbar=\"none\" data-download=\"off\" data-tracking=\"on\" data-newwindow=\"on\" data-pagetextbox=\"off\" data-scrolltotop=\"off\" data-startzoom=\"100\" data-startfpzoom=\"100\" data-download-nonce=\"4c94ef3f94\" data-disablerightclick=\"on\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">u0003_0004200_0000058<br\/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td>Title<\/td>\n<td>Shall We Be More Tender<\/td>\n<\/tr>\n<tr>\n<td>Creator<\/td>\n<td>Edwards &amp; Deutsch Litho. Co.<\/td>\n<\/tr>\n<tr>\n<td>Date<\/td>\n<td>1917<\/td>\n<\/tr>\n<tr>\n<td>Format<\/td>\n<td>20 x 30 in<\/td>\n<\/tr>\n<tr>\n<td>Description<\/td>\n<td>This poster printed by the Edwards &amp; Deutsch Litho. Co. combines several culturally meaningful words and images to convince viewers to support the war effort by purchasing war bonds. \u201cShall we be more tender with our dollars than with the lives of our sons?\u201d was a rhetorical question asked by U.S. Secretary of the Treasury W.G. McAdoo. In asking if people valued money over the lives of the nation\u2019s children, McAdoo\u2019s words confront audiences with a potent ethical obligation to support the war that was used in multiple posters. The text is complemented visually with the inclusion of two youthful white soldiers, one dressed in a naval uniform holding a knife and a flyer, the other in army attire holding an American flag and jubilantly raising a hat. The appeal to parental instinct may also be found in the unique facial features of the men which communicate both adult strength and childhood innocence. Their squared jaws and sharply defined brows are balanced with rosy cheeks and a porcelain finish. Despite their physical maturity and attractiveness, as the flyer makes clear, these soldiers still \u201cdepend on you,\u201d as if children.<\/td>\n<\/tr>\n<tr>\n<td>Copyright and Terms<\/td>\n<td>Images are in the public domain or protected under U.S. copyright law (Title 17, U.S. Code), and both types may be used for research and private study. For publication, commercial use, or reproduction, in print or digital format, of all images and\/or the accompanying data, users are required to secure prior written permission from the copyright holder and from archives@ua.edu. When permission is granted, please credit the images as Courtesy of The University of Alabama Libraries Special Collections.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Title Shall We Be More Tender Creator Edwards &amp; Deutsch Litho. Co. Date 1917 Format 20 x 30 in Description This poster printed by the Edwards &amp; Deutsch Litho. Co. combines several culturally meaningful words and images to convince viewers to support the war effort by purchasing war bonds. \u201cShall we be more tender with &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/shall-we-be-more-tender\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Shall We Be More Tender&#8221;<\/span><\/a><\/p>\n","protected":false},"author":397,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-624","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/users\/397"}],"replies":[{"embeddable":true,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/comments?post=624"}],"version-history":[{"count":1,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/624\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/624\/revisions\/625"}],"wp:attachment":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/media?parent=624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}