{"id":672,"date":"2019-03-08T18:02:04","date_gmt":"2019-03-08T18:02:04","guid":{"rendered":"http:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/?page_id=672"},"modified":"2019-03-08T18:02:04","modified_gmt":"2019-03-08T18:02:04","slug":"hold-up-your-end","status":"publish","type":"page","link":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/hold-up-your-end\/","title":{"rendered":"Hold Up Your End"},"content":{"rendered":"<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td><a href=\"\/blogs\/worldwariposters\/?pdfemb-serveurl=https%3A%2F%2Fapps.lib.ua.edu%2Fblogs%2Fworldwariposters%2Ffiles%2Fsecurepdfs%2F2019%2F03%2Fu0003_0004200_0000002.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-mobile-width=\"500\"  data-scrollbar=\"none\" data-download=\"off\" data-tracking=\"on\" data-newwindow=\"on\" data-pagetextbox=\"off\" data-scrolltotop=\"off\" data-startzoom=\"100\" data-startfpzoom=\"100\" data-download-nonce=\"ee61490557\" data-disablerightclick=\"on\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">u0003_0004200_0000002<br\/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td>Title<\/td>\n<td>Hold Up Your End<\/td>\n<\/tr>\n<tr>\n<td>Creator<\/td>\n<td>W.B. King<\/td>\n<\/tr>\n<tr>\n<td>Date<\/td>\n<td>1917<\/td>\n<\/tr>\n<tr>\n<td>Format<\/td>\n<td>20.5 x 28.5 in<\/td>\n<\/tr>\n<tr>\n<td>Description<\/td>\n<td>W.B. King\u2019s 1918 propaganda poster \u2018Hold up your end!\u2019 is emblematic of a coordinated effort by the American Red Cross to garner humanitarian support for WWI through evocative imagery. The relatively small 20.5 x 28.5 in. lithograph shows a young, rosy-cheeked nurse holding one end of an empty brown medical stretcher, while the other end is extended desperately toward the viewer with the plea \u2018Hold up your end!\u2019 emblazoned diagonally across the image in informal black lettering. The visual metaphor of lending support for the war effort by assisting the nurse is accompanied with verbal anchorage calling for \u2018One Hundred Million Dollars\u2019 in donations placed below a bright red cross, the recognizable logo of the aid organization. While not explicitly stated, the poster clearly elevates monetary donations to the Red Cross as an expression of patriotism in lieu of service. Multiple persuasive appeals coalesce in the poster to evoke feelings of guilt and anxiety in the viewer. The nurse\u2019s furrowed brow, piercing eyes, and grim facial expression communicate an undeniable sense of fear that is exacerbated by her placement beside an exploding artillery shell. Although the viewer is able to encounter the image from a position of comfort and safety, the nurse is alone, trapped in the middle of an active warzone overseas. Furthermore, without the inclusion of wounded soldiers in the image, the viewer is forced to see the courageous nurse as personally imperiled by her surroundings. Ultimately, the poster strikes a careful balance between depicting a dire setting, and empowering the audience with the belief that their financial support can mitigate the situation.<\/td>\n<\/tr>\n<tr>\n<td>Copyright and Terms<\/td>\n<td>Images are in the public domain or protected under U.S. copyright law (Title 17, U.S. Code), and both types may be used for research and private study. For publication, commercial use, or reproduction, in print or digital format, of all images and\/or the accompanying data, users are required to secure prior written permission from the copyright holder and from archives@ua.edu. When permission is granted, please credit the images as Courtesy of The University of Alabama Libraries Special Collections.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Title Hold Up Your End Creator W.B. King Date 1917 Format 20.5 x 28.5 in Description W.B. King\u2019s 1918 propaganda poster \u2018Hold up your end!\u2019 is emblematic of a coordinated effort by the American Red Cross to garner humanitarian support for WWI through evocative imagery. The relatively small 20.5 x 28.5 in. lithograph shows a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/hold-up-your-end\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hold Up Your End&#8221;<\/span><\/a><\/p>\n","protected":false},"author":397,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-672","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/users\/397"}],"replies":[{"embeddable":true,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":1,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/672\/revisions"}],"predecessor-version":[{"id":673,"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/pages\/672\/revisions\/673"}],"wp:attachment":[{"href":"https:\/\/apps.lib.ua.edu\/blogs\/worldwariposters\/wp-json\/wp\/v2\/media?parent=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}