AIP Advances, a new open access journal featuring original, peer-reviewed, research in the applied physical sciences is off to a good start. Published in online format only, the journal uses an author-pay model to help with expenses of publication. According the journal’s Web site, “Authors publishing manuscripts in AIP Advances retain copyright and grant the publisher a license to publish under a Creative Commons agreement.” This new publication is evidence of experimentation with new ways to disseminate scholarly information. This is a highly innovative journal, as it permits rapid and low cost publication and quick dissemination of research findings. It is published by the American Institute of Physics. Take AIP Advances for a test drive.