WARC offers insights into advertising

Ever wonder how your favorite mobile phone game markets itself? WARC database brings you the stories behind the ad campaigns for a wide range of brands and products. For example, Rovio Entertainment boosted downloads of their Angry Birds game 24% with their 2019 #BringTheAnger ad campaign; read the campaign details, learn about their objectives and strategy, then see the results, all in the case study found in WARC.

Explore the world of advertising using the WARC database found in the library’s databases list or at http://libdata.lib.ua.edu/login?url=https://www.warc.com/security/login/autologin.aspx.

Leave a Reply

Your email address will not be published.