Business Source Ultimate, an EBSCO database, provides a full range of information sources for your business research.  Use Business Source to search through over 7000 magazines, trade publications, and journals.  The database contains the full text of almost 3000 peer-reviewed journals!  In addition, find over a million company profiles and over 100,000 videos.  Business Source Ultimate also offers conference papers, working papers, case studies, industry reports, SWOT analyses, market research reports, and country economic reports.  In short, whatever type of business research you’re doing, Business Source Ultimate has something for you!

Take a look for yourself!  Find a link to the database on the library website or use this handy link. Perform a simple search, then use the filters and limiters in the left column to narrow your results as needed.  More helpful tools are available in the record for the individual item, such as a tool to show you how to create a citation.

Business Source Ultimate is a great place to start your business research!

Ever wonder how your favorite mobile phone game markets itself? WARC database brings you the stories behind the ad campaigns for a wide range of brands and products. For example, Rovio Entertainment boosted downloads of their Angry Birds game 24% with their 2019 #BringTheAnger ad campaign; read the campaign details, learn about their objectives and strategy, then see the results, all in the case study found in WARC.

Explore the world of advertising using the WARC database found in the library’s databases list or at http://libdata.lib.ua.edu/login?url=https://www.warc.com/security/login/autologin.aspx.

The Bloomberg terminals previously located on the main floor of the Bruno Library have now been installed in a prominent location in the Gorgas Library.  The two terminals are adjacent to the first floor Information Desk and have a large blue sign suspended from the ceiling above them.  The terminals will remain in Gorgas Library until the Bruno Library renovations are complete and the Bruno Library reopens (Fall 2022). At this time, use of the terminals is first-come, first-served.

If you need assistance using Bloomberg, please reach out to one of our Bruno business librarians.  Their temporary offices are also located in Gorgas Library.

The Bruno Library building might be closed, but our enormous collection of electronic journals, ebooks, and databases is still available to you at any location 24/7 through the website at http://libraries.ua.edu/bruno.  Likewise, our business librarians and staff are working from home to continue to provide support for your teaching, learning, and research.

For a quick response, you can send a question to the University Libraries’ chat service at http://ask.lib.ua.edu.  You can also submit a question by email using that site, or you can contact one of the business librarians directly.

For accounting, management, statistics, MIS, operations management, contact Mark Siciliano, msicilia@bruno.cba.ua.edu.

For economics, finance, marketing, contact Paul Brothers, pbrother@bruno.cba.ua.edu.

For guides to using business databases and information sources, see https://guides.lib.ua.edu/business.

For the most up-to-date information regarding University Libraries’ resources and services, see our library guide at http://guides.lib.ua.edu/COVID-19.

Please don’t hesitate to reach out to us for assistance!

Be safe and be well!

#StillTideTogether

Bruno Library will have extended hours beginning the Friday of Study Week, December 6. On Friday and Saturday, we’ll stay open until 11 p.m.; Sunday through Thursday of Finals Week, December 8-13, we’ll stay open until 3 a.m. the following morning .

For the most dedicated of night owls, Rodgers Library and Gorgas Library will be open 24/7 beginning 11 a.m. on Sunday, December 1, until 5:00 p.m. on Friday, December 13.

And for you early birds, Bruno Library will open at 7 a.m. on Monday through Friday of Finals Week, December 8-13.

Bruno Extended Hours in a nutshell:

• Friday, Dec. 6, 7:45 a.m. – 11:00 p.m.
• Saturday, Dec. 7, 10:00 a.m. – 11:00 p.m.
• Sunday, Dec. 8, 11:00 a.m. – 3:00 a.m.
• Monday-Thursday, Dec. 9-12, 7:00 a.m. – 3:00 a.m.
• Friday, Dec. 13, 7:00 a.m. – 5:00 p.m.

Travelling or interning abroad this summer?  Brush up on your foreign language skills with the Mango Languages database.  It contains lessons and tutorials for over 70 languages!

Then
Habe einen großartigen Sommer!
Hyvää kesää kaikille!
Turėkite puikią vasarą!
Tenha um bom verão!
wherever you might be —

Explore Mango Languages at http://libdata.lib.ua.edu/login?url=https://connect.mangolanguages.com/univ-of-alabama/start or find it on the UA Libraries website in the databases list.

It’s Fair Use Week, and we’re celebrating all the ways fair use makes our lives easier and more interesting. Fair use allows us to make use of copyrighted material without permission from the copyright owner, as long as our use meets certain conditions. If you’re a student at The University of Alabama, you may be wondering how that affects you. Take a moment to view the infographic below, and it might surprise you how often you take advantage of fair use. Then you can join the celebration!

Buchholz, K. 2019, January 7. Girl Scouts Head into Cookie Season [Digital image]. Retrieved January 11, 2019, from https://www.statista.com/chart/16550/google-searches-for-girl-scout-cookies/.

Need some interesting graphics to make your presentations and reports more visually appealing?  Many of our databases offer infographics or data visualizations on a variety of topics.  The chart above is from Statista, an excellent source of statistics from many sources over a wide range of topics.  Other databases that are particularly helpful for business subjects are Mintel Reports, which provides marketing data and analyses primarily for consumer products, and eMarketer, which contains data and reports on e-commerce, consumer use of electronic products, social media, and related topics.

Study week begins Sunday, and many students will be looking for just the right quiet, comfortable, safe environment to get their work done.  The University Libraries are the place for you!

Bruno Library will be open regular hours most of the week, but on Friday, Dec. 7, we’ll begin our extended hours. We’ll be staying open extra late for the night owls from Friday through the end of finals week. If you’re an early bird, you’ll appreciate our opening early Monday through Friday of finals week. Details:

Friday, Dec. 7: 7:45 a.m. – 11:00 p.m.
Saturday, Dec. 8: 10:00 a.m. – 11:00 p.m.
Sunday, Dec. 9: 11:00 a.m. – 3:00 a.m. the next day
Monday, Dec. 10 – Thursday, Dec. 13: 7:00 a.m. – 3:00 a.m. the next day
Friday, Dec. 14: 7:00 a.m. – 5:00 p.m.

Whatever your avian category, also remember that Rodgers Library and Gorgas Library will be open 24/7 beginning at 11:00 a.m. on Sunday, Dec. 2, through closing on Friday, Dec. 14.

Many researchers have discovered that the OneSource database is an excellent source of data on companies and industries.  What we once knew as OneSource is now owned by Dun & Bradstreet, the company that also owns Hoover’s Online.  The data and information from both databases have been merged into a new-and-improved database called D&B Hoover’s.  When you pull up a company record in D&B Hoover’s, you will find the same wealth of information that was previously available in OneSource, but in an updated format.  Additional features and tools for exploring companies and company news are also available from the new home page.  For now, you can find D&B Hoover’s in the library’s databases list either under its new name listed under the letter D or under the former OneSource name listed under the letter O.

Visit D&B Hoover’s to explore the new interface!