Save Your Child – PERSUASIVE WEAPONS

Title	Save Your Child
Creator	Herbert Andrew Paus
Date	1918
Format	23x 33 in
Description	Herbert Andrew Paus’s poster draws on parental instincts and national symbols to implore viewers to purchase War Savings Stamps. WWI was publicly framed by the government as a moral conflict in defense of democracy, a justification that Paus appropriates visually with the inclusion of Lady Liberty’s torch, a symbol of freedom, and verbally through the warning, “Save your Child from autocracy and poverty.” Standing beside Liberty’s illuminating torch is a blond-haired, blue-eyed child that is naked of all clothing except shoes and socks. While the verbal message of the poster is predominantly clear, the unexpected decision to include the nude child is rather perplexing.
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