Third Red Cross Roll Call

Title Third Red Cross Roll Call
Creator Haskell Coffin
Date 1918
Format 20 x 30 in
Description Haskell Coffin was a prolific American artist known for lifelike portraits with little to no text. Likewise, in this poster for the American Red Cross, Coffin portrays a young, white, rosy-cheeked, nurse with piercing blue eyes and outstretched arms standing above the message “THIRD RED CROSS ROLL CALL.” The woman is set against a hazy blue backdrop and is dressed in a bright white nurse’s gown with red crosses, the recognizable symbol of the aid organization, on her dress and veil. The lighting and gesture give the nurse an angelic persona, communicating to female audiences that women can participate in the war by embracing the traditional role of caregiver. One of Coffin’s most famous works of WWI propaganda, examples of which can also be found in this collection, portrays the famous French martyr Joan of Arc. The visual similarities shared between this poster and the posters featuring Joan of Arc are so strong that Coffin may have used the same model for inspiration.
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