While Someone Gives His Life

Title While Someone Gives His Life
Creator American Red Cross
Date 1917
Format 20.5 x 27 in
Description This fundraising poster for the Red Cross challenges viewers to consider their participation in the war in relation to those who have sacrificed their lives for the cause. The straight-forward design resembles the membership flag of the Red Cross featured in other posters with the addition of text to guilt the audience into making larger donations. The Red Cross commissioned several posters utilizing this basic design, but with different messages. In this particular poster, the top portion implores the viewer to imagine an unspecific “someone giv[ing] his Life,” and then confrontationally asks “what are you giving?” This strategy to solicit donations through guilt and shame is magnified by the instruction under the bright red cross to simply “think a minute.”
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